Try out these suggestions to prepare for a successful Small Business Saturday.

Small Business Saturday is an American retail holiday that falls between Black Friday and Cyber Monday. This year, Small Business Saturday falls on the 24th. This holiday is all about supporting small businesses across the nation during the biggest shopping season of the year. If you are a small business owner, Small Business Saturday is a great opportunity to increase brand recognition and improve your sales. Here are some of the steps you should take to prepare.

Organize an Event

One of the best ways to celebrate Small Business Saturday is by hosting an event in-store or online. For instance, you can always hold a sale or offer special discounted pricing. However, you can also be a little more creative as well. For instance, you can offer your customers special gifts or automatic entry into a larger raffle event with every purchase. You can also generate more attention by offering free refreshments, live entertainment, or other fun activities for visitors. By organizing an event for your small business, you can encourage more people to come and check it out.


Once you have decided on an event, it’s important to spread the word. You should hang promotional materials in your store and post information on your company’s website and social media accounts. This will allow you to appeal to a large, online base of potential customers. Additionally, if you have the budget, you can also try more traditional advertising methods. For instance, taking out an ad in your local paper or releasing a company commercial will allow you to appeal to an older population of customers who may not spend as much time online. The more you promote and advertise your business, the more attention you will receive come Small Business Saturday.

These are some of the steps you should take to prepare for this Small Business Saturday. Are you looking for a way to protect your company and your customers this holiday shopping season? If so, contact the experts at Scavone Insurance in White Plains, New York. Our dedicated team is eager to assist you with all your commercial coverage needs today.

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